A festival of love in Plett 

LoveFest will take place at Grand Africa Lookout Beach
Published: April 19th, 2022

Love is in the air in Plettenberg Bay

The sounds of love and music will be ringing out in Plettenberg Bay when the LOVEFEST, a unique meeting of kindred spirits, takes centre-stage at Grand Lookout Beach this April.

The organisers of LOVEFEST say that any and everybody who loves life is welcome to join in the star-studded performances, fun and high jinks at Grand Lookout Beach from April 21 to 24.

Jas Jhol who was born and raised in Singapore now lives in Plettenberg Bay and is the proud founding organiser of this year’s LOVEFEST.

View the programmes

Jas and his partner Andre, who have lived in Plett since 2018, are already very much part of the local community and this fest is their way of giving back to Plett, the place they love.

Jas explains that in his travels he was drawn to South Africa with its “amazing culture, abundant nature and beautiful rainbow nation.”

Plettenberg Bay was the place they chose to settle as the “jewel of the Western Cape,” says Jas. The energy of Plett, the bay, the mountains and the climate found a special place in his heart.

Jas, an interior designer by trade and his company SugarBakers Interiors, has been working on residential homes, guest houses, lodges and commercial space in South Africa for many years, but they have also left an aesthetic mark internationally from Singapore and New Zealand to India. They are presently working on an extensive renovation of a private residence in Plett and a boutique hotel in Botswana.

No surprise then that Jas and Andre are also owners of an upmarket (exquisitely decorated) guest house in Plettenberg Bay, in the tranquil area of Lower Robberg, called Sugarbakers Villa.

They bought the place in late 2018 and renovated it during the Covid pandemic and subsequent lockdown. Combining their love of design with a passion for hosting guests, the boys have created an elegant and peaceful space, a leisurely getaway with luxurious finishes and first-class hosting – all part of the Plett ethos.

Holding the LOVEFEST in Plettenberg Bay was an obvious choice for Jas as the town has been nominated and won awards for the Best Beach Destination in Africa, year upon year. It is home to Blue Flag beaches and attracts both domestic tourists and overseas visitors.

Plett is also recognised as the playground for the wealthy, having been nominated as one of the World’s Best Destinations in 2022 in the Condé Nast Gold list – corroborated by the calibre of restaurants and accommodation in the town.

To celebrate all that Plett stands for, Jas says he has created this inaugural festival of love to bring people of all cultures and backgrounds together to come and play in Plett, to come and celebrate life – and, most important of all, to celebrate love.

“What is love? Why do we love? Who can we love? We fall in love when there is mutual attraction, respect, and an electric chemistry.  We can’t choose nor force love. It comes naturally and it’s a special gift,” explains Jas, saying that everybody who loves is invited to what is going to be a “good-vibes-only” festival.

“Love is love and cannot be defined or controlled in any way. Whether you are part of the LGBTQI+ community (lesbian, gay, bisexual, transsexual, queer, questioning, intersex, non-binary, asexual, polysexual, genderqueer or gender variant) OR consider yourself a CIS male or female, you are welcomed with open arms.”

That includes people of any faith, race, religions community whether able-bodied or not.

This festival will go ahead with the full endorsement and support of Plett Tourism.

“The LOVEFEST event fulfills all criteria for successful events – attracting visitors to fill beds and restaurants, a professional premium event which boosts brand Plett, extensive marketing reach and community involvement. We see this an annual event with great growth potential,” says CEO of Tourism Patty Butterworth, adding the event is being marketed to all in South Africa.

Jas says they are fortunate to have the support of some blue-chip and local businesses who have given generously towards the festival – enabling affordable tickets, welcome drinks, and tantalizing food.

Sponsors of the event include Wesgro (Cape Town and Western Cape tourism, trade and investment), the Grand Lookout Plettenberg Bay, Poncracz, Cruz Vodka, Savanna and, of course Sugarbakers Villa!

The LOVEFEST promises a weekend to remember. Book now.

LoveFest will take place at Grand Africa Lookout Beach

The exciting programme:

On the first day, Thursday April 21 from 5pm until midnight, the dress code is casual and comedy is the theme.  Laughter is the best medicine and so comedy king Schalk Bezuidenhout will be bringing those laughs. Dance to DJ Funky and be tickled pink by drag artiste Courtney De Vorst.

On Friday, April 22

From 5pm until midnight there is entertainment including a surprise when a winning couple (chosen from a social media competition) will get married. See sexy drag artiste and influencer Lilly Slaptsilli.  Enjoy a three-course dinner and dance the evening away with DJ Funky and entertainment by Courtney De Vorst.

Excitement is the order of the day on March 23 from 5pm until midnight as the dress code for visitors is ‘your best circus costume.’ Royal ringmaster Emile Doubell will be entertaining guests, there will be human acrobats, fire-eaters, magicians and burlesque dancers, Betty Behave and Bon Bon. Boogey to the best beats of international DJ Mark Stent.

Sunday, April 24, is all about the beach from 10am until 3pm. Come dressed in your most chic beachwear, enjoy a harvest table brunch, play volleyball. There will be a fashion show by Rair Boutique and a Tten Bazaar (also a curated boutique store) www.TtenBazaar.com – Tten Bazaar Plettenberg Bay

 DJ Funky and Courtney De Vorst will be there to set the mood.

Find out more about LoveFest

Plett’s six international Blue Flag beaches

Book your stay in Plett