Plett Tourism takes Green Flag Plett Trails to WTM Africa 

Plett Trails launch team at WTM Africa

Raising the Green Flag – Plett Tourism takes Green Flag Plett Trails to WTM Africa with sustainability in mind

“People protect what they love.” – Jacques-Yves Cousteau

  • April’s travel and tourism gathering in Cape Town will lead the way when it comes to sustainable conferencing and events.
  • The event includes a ‘Sustainability Village’ – a walk-through hub featuring eco-focused pop-ups and various interactive displays.
  • The three-day programme is currently taking place from 3 – 5 April at the Cape Town International Convention Centre (CTICC) and includes content workshops, networking opportunities, and evening functions.
  • Plett’s new Green Flag Trails and the world’s first Green Flag MTB Trails centre around well-managed accountable trails that are a valued and ongoing resource for residents and visitors. 

The Plett Tourism Association recently introduced the new Plett Trails app which features a whopping 16 international standard Green Flag Trails – from Harkerville through to Tsitsikamma – and the world’s first Green Flag MTB Trails. This week, the app and the trails are being introduced to the world on the global tourism stage of WTM Africa in Cape Town, along with representation of all Plett tourism sectors and Plett’s outdoor and beach environment, adventure activities, heritage and culture, and the superb hospitality of our accommodation and restaurant offering. 

WTM Africa will, once again, host the Responsible Tourism Africa Conference, as well as the Responsible Tourism Awards, in 2023. Further to this, the event will lead the way when it comes to sustainable conferences in Africa with the launch of a dedicated sustainability village. WTM Africa 2023 will take place from 03 to 05 April at the Cape Town International Convention Centre (CTICC), a sustainable venue aligned with the event’s values.

The Sustainability Village, a new and unique walk-through hub, will feature a variety of eco-focused pop-up exhibitors, each showcasing what they do through interactive displays and communicating how they can assist other businesses in prioritising the environment and the support of local communities. The pop-up exhibitions include Growing Paper, Painted Wolf Wines, How Many Elephants, E’Yako Green, and Uthando among others.

“We love the opportunity to create functional bags and other items out of pre-used materials and to share our work at WTM Africa. We hope we can play a role in inspiring companies and teams to feel, think and live the art and business of sustainable tourism,” says Carey Moran, owner of E’Yako Green.

Growing Paper, specialising in 100% recycled plantable and biodegradable handmade paper products, will not only be a featured pop-up within the Sustainability Village but are also the innovative minds behind the event’s vegetable seed badge holders/pouches. Each attendee will also receive a recycled PET lanyard.

The RX Global team, the organisers behind WTM Africa, intend to reclaim any collected badges in a variety of collection boxes and plant the ‘Growing Paper’ in a community garden, helping local residents to start and nurture a sustainable food source for their families.

“In today’s world, sustainability is at the forefront of many people’s minds. As consumers become increasingly aware of the impact of their choices, they’re looking for eco-friendly alternatives in all aspects of their lives, including their travels,” comments Roxanne Schumann, founder of Growing Paper.

“We are thrilled to be participating in the Sustainability Village at WTM Africa and believe our product is an innovative solution aligned for the industry. By incorporating this socially and environmentally meaningful solution into their supply chain, tourism businesses can show their commitment to sustainability, provide unique experiences for their guests, and promote their brand in a positive and memorable way,” she adds.

The launch of the Sustainability Village follows a sustainability pledge from the show’s event organiser RX Global. The UN Sustainable Development Goals guide RX Global’s Sustainability Pledge. The company is committed to minimising any negative environmental impact while continually seeking ways to contribute positively to sustainable development. Attendees are encouraged to visit the village to sign their own similar pledge.

Along with attending the Responsible Tourism conference and exploring the sustainability village, visitors are also encouraged to attend the Responsible Tourism Awards, which will be hosted on 4 April, spotlighting various travel suppliers and their sustainability stories and successes.

“It’s so important to be celebrating the work being done and showcasing the options available to the industry. There are many easy changes suppliers can make to better serve their clients and the environment,” comments Olivia Gradidge, RX Global Marketing Manager – Travel and Tourism.

“After all, aside from the gratification that comes with doing their part, prioritising the wellbeing of our planet sends a much stronger message to a supplier’s clients than any marketing approach ever could,” Gradidge concludes. 

If people protect what they love, then the Green Flag Trails provides a platform for exploration and admiration with trails accredited to international standards with regards to trail information, difficulty grading and skills, and trail classification. The system ensures well-managed and environmentally accountable trails remain a valued and on-going resource for access to nature, recreation and trail sports, for health and tourism and the many benefits trails offer local communities. The app was developed alongside private stakeholders including SANparks, CapeNature and the MTO Group with chairman of the World Trails Network, Galeo Saintz spearheading the project. 

The trails themselves immerse travellers in a wonderland of forest, coastline, fynbos, and plantation to fully appreciate the extensive and diverse beauty that surrounds Plettenberg Bay. 29 trails – 16 of those Green Flag – provide 280 km of exquisite wilderness to explore.

YOU MIGHT ALSO ENJOY