Plett Tourism welcomes journalists from lifestyle media 

Media Group
Published: December 8th, 2022

Plett Tourism welcomes journalists from prestigious lifestyle media to Plettenberg Bay

The Plett Tourism Association welcomed the opportunity to work with one of South Africa’s accommodation industry leaders, the Plettenberg Hotel from the Liz McGrath Collection, to assist with the hosting of two groups of four journalists from prestigious lifestyle publications in South Africa.

Working together with the hotel’s new General Manager Melissa Theron, the Plett Tourism Association put together an exciting local itinerary including some of the area’s unique and nature-immersive activities.

The journalists were from several of South Africa’s top lifestyle magazines including Fairlady, Private Edition, Getaway, Tribe, Hello Joburg, The Gay Times, Diners’ Club Signature and the Sunday Times Travel. Each group of four was hosted by Liz McGrath Collection’s public relations consultant, Janie van der Spuy, owner of Fivestar PR from Cape Town.

Under the guidance of The Plettenberg, the curated itinerary for the two groups included a guided river cruise with Keurbooms River Ferries, a historical experience at the Mungo Mill Museum, a wine and canape pairing at Luka Vineyards, an immersive forest experience with Bactrac Adventures in the Harkerville Forest, dinner at the historical Nguni Restaurant, a guided walk and picnic lunch at our UNESCO World Heritage Site Robberg Nature Reserve, lunch on the river at Down to Earth restaurant, a tour of the new wellness estate, Kwendalo, and dinner at The Plettenberg Hotel with a food and wine pairing experience hosted by Kay & Monty Vineyards.

“Journalists have always played a crucial role in the success of positioning Plett as a desirable destination, and we were excited with the invitation to work with The Plettenberg, one of South Africa’s most successful tourism industry leaders,” says Plett Tourism Association CEO Patty Butterworth.

“It is also important to remember that most of these trips include a specific focus of interest, and for this trip, the request was to uncover unique nature experiences,” says Butterworth.

Plett Tourism works closely with local businesses to encourage collaboration in the industry. In addition to our involvement with the media trips organised by the regional, provincial, and national tourism bodies, the Association also works with private business collaborative opportunities on request. This includes assistance with itinerary consultation, complimentary experiences, welcome bags and sometimes hosted meals. For more information, contact the Plett Tourism Travel & Trade Assistant Porche September on porche@pletttourism.com.


Featured Image: Media Group 2 takes full advantage of the sunshine and the incredible view from Robberg Nature Reserve. From left to right: Lauren Kuhn (Plett Tourism Ambassador); Mila de Villiers (Sunday Times Travel); Rubin van Niekerk (Gay Times); Renate Engelbrecht (Hello Joburg); Bernie Hellberg (Signature Magazine) and Mandy McNicol (Plett Tourism Ambassador) – photo credit Mandy McNicol