Plettenberg Bay Tourism Association announces new Acting CEO 

Published: September 30th, 2020

Chief Executive Officer, Marius Venter, recently submitted a letter of resignation to the Plett Tourism Board (PT) which was unanimously accepted at a Board meeting held on Wednesday the 23rd of September 2020, to “pursue opportunities in the private sector,” the PT Board announced today.

Patty Butterworth, Acting CEO of Plett Tourism
Patty Butterworth, Acting CEO of Plett Tourism

At the same Board meeting, PT Projects Manager, Patty Butterworth, was appointed Acting Chief Executive Officer with effect from the 1st of October. The appointment was received with considerable enthusiasm by both the Board and other members of the PT team who strongly supported the appointment of a new CEO well-versed in the existing PT strategy. Most notably, someone from within the existing team in-order to maintain continuity and momentum to drive the continuing opening-up of the tourism industry in Bitou.

In commenting on the changeover of CEO duties, on behalf of the Board, Richardson thanked Marius for his contribution to the ongoing success of the Association and, in particular the re-establishment of an excellent cooperative working relationship with Bitou Municipality during the COVID lock down, and wished him the very best for his future endeavours.

Patty Butterworth has been a media and travel trade business development consultant for Plett Tourism since its inception in 2013 and has, in addition, worked extensively in the tourism industry over the course of 20+ years and with corporate brands and publishing houses for 34+ years. This experience and her existing excellent working relationship with tourism industry operatives in the Bitou area and beyond make her the ideal candidate to assume the duties of Plett Tourism CEO during these challenging times.

Richardson added that “The Board remains committed to supporting the seasoned PT leadership team in overcoming the challenges inherent in re-building our vital tourism industry during the forthcoming period in our history.”

“The Plett Tourism team in the public/private relationship the Association has with Bitou Municipality has, during the past 7 year period, driven a hugely successful tourism resurgence in Plettenberg Bay contributing significantly to the busy, bustling tourism town that we experience today that is already bouncing back strongly from the effects of the COVID-19 pandemic,” added Richardson.

“It has been a privilege to serve as the Association’s Project Manager, having worked with two dynamic leaders,” said Mrs. Butterworth. “I am incredibly proud of what our team and industry stakeholders have accomplished collaboratively over the course of seven years, and I remain very positive about the growth potential of tourism in Plettenberg Bay with the investment in the industry that we continue to stimulate. “In carrying my existing experience forward, I’m now looking forward to the new challenge of leading this dynamic team dedicated to the future of the tourism industry.”