
Plett’s bumper summer season continues
As Plett’s Summer Festival draws to a close, Plett Tourism is celebrating what appears to be one of the the busiest tourism periods since the pandemic. In fact, we are still busy and are not quite finished with the season.
This summer has been an undeniable success for the local economy and community. Local hospitality businesses are reporting increased activity, and in particular events and festivals hosted over season also drew large crowds, contributing to the town’s reputation as a must-visit summer destination.
“The positive surge in visitors this summer has been a fantastic boost for our town,” said Patty Butterworth, CEO Plett Tourism. “Tourism plays a vital role in supporting our local economy – creating jobs and fostering a strong sense of community pride. We are thrilled to see so many guests enjoying everything Plett has to offer. We are excited and are looking forward to enhancing the quality of Plett experiences, stimulating sustainable economic development and supporting eco-friendly managed growth going forward.”

From bustling restaurants and packed beaches to vibrant nightlife and thriving adventure activities, Plettenberg Bay has truly come alive. The atmosphere has been electric, and we’re thrilled to see such strong support for our local tourism industry.
Factors contributing to the bumper season are believed to include excellent weather conditions, the quality and variety of events and activities for visitors to enjoy such as Plett’s six international Blue Flag beaches, the South African polo season, Get Lucky Summer concert series, Sabrina Love Summer Challenge, Robberg Nature Reserve and many others.
“This successful season reinforces Plettenberg Bay’s position as a premier tourist destination,” continues Butterworth. “We are committed to further enhancing our offerings and ensuring a world-class experience for all visitors.”
The official tourism statistics for the high season are expected to be released in February 2025.


