Since 2012 the Plett Rage student festival has encompassed a social development component that directly benefits needy youth within the community of Plettenberg Bay and surrounds.
Aptly named Rage 4 Good, the campaign forms a strong integral part of the festival. The platform exists as a lively, multifaceted and engaging one attracting actionist behaviour, promptingreal and meaningful change.
Each year Plett Rage event organisers RK Events and events and marketing agency Firecracker, conduct a needs analysis of the area. This year it was agreed that the township of Qolweni would be the direct beneficiary of the social development campaign.
Qolweni is based opposite VIP night club where most of the students who attend the festival spend their evenings. The team was approached by local council, businesses and community volunteers to help co-ordinate a boxing gym facility in the township.
There are two boxing coaches in the area who desperately require a safe space to teach boys and girls the art of and skill of boxing. A highly disciplined sport, boxing is one of the best sports to promote healthy living and instil a responsible culture in young people. To generate support from stakeholders in the area, Rage 4 Good will host a tournament for 30 young boxers in the area on Saturday 29th November in the recycling shed next to the Qolweni Municipality office.
With a firm eye on empowering the local community, Rage 4 Good is providing the women in the area an opportunity to show off and share their amazing skills set. A must-have accessory for any Rager is the beautifully beaded official Rage 4 Good bracelet – these bracelets are made by women from the township of Qolweni. Additionally,the women will also be doing hair wraps for the festival goers. Each crafter will receive a percentage of the proceeds with the remainder going to Rage 4 Good’s beneficiary charity, the Bitou 10 Foundation.
Mindful of its carbon footprint, Rage 4 Good will also work hand in hand with a local recycling company that will help curb the environmental impact of the festival. Not directly related to youth development, this initiative is based on ethical decisions to use a local company’s services, keep locals in jobs and save the environment at the same time.
Highly aware of the power of social media and digital influence amongst the target audience that will be attending the festival; this year will see the launch of a social media campaign called #MyRage. Students who purchase merchandise from one of the Rage 4 Good ambassadors, one of the women from the township of Qolweni or those who donate to the Bitou 10 foundation in cash or online, can post a photo or status on the official Plett Rage 2014 facebook page using the hash tag #MyRage. This post will automatically be entered into a lucky draw where a VIP experience at VIP nightclub can be won.