Less than a month to go until WTM Africa 

Published: March 14th, 2023
WTM Africa 2023

The countdown has begun. Less than a month to go until WTM Africa

3 – 5 April 2023

With just under one month to go until Africa Travel Week takes place from 03 to 05 April at the Cape Town International Conference Centre in the host City of Cape Town, the countdown has well and truly begun. 

• At least 500 top-end ‘king buyers’ will visit WTM Africa this year.
• The content programme has seen a complete revamp with new speakers and formats.
• Sustainability will be a priority with the introduction of a new sustainability village.

The trade show, which includes flagship shows WTM Africa (World Travel Market Africa) and ILTM Africa (International Luxury Travel Market Africa), will allow travel industry leaders to reconnect and catch up on trends and developments in the African tourism space. Exciting content sessions hosted by experts and speakers are to be augmented by several bolt-on conferences, including EQUAL Africa, the African Tourism Investment Summit (ATIS), the Responsible Tourism Africa Conference, Travel Tech and IBTM Africa.

Megan De Jager, Portfolio Director – Travel, Tourism & Marketing RX Africa, shares an overview of what to expect at WTM Africa 2023:  


Do you want to get inside knowledge into Africa’s hottest source markets? Would you like to hear all about the tech innovations that will revolutionise the tourism industry in Africa? Or do you want to know if the African tourism industry is getting inclusivity right? This year’s content programme brings fresh ideas, new speakers and exciting new formats and partners. Speakers include industry stalwarts like Mandisa Magwaxaza, Jean Scheltema and Colin Bell among others. Partners for EQUAL Africa now include the IGLTA Foundation and Afrigay. 

Check out the preliminary programme here


Africa Travel Week is expecting to welcome over 500 top-end ‘king buyers’ from across the world, which will be hosted at the Southern Sun Cullinan Hotel, The Vineyard, the Westin, as well as other selected hotels in the city.  Buyers this year range from our tried-and-trusted source markets such as the US and the UK, as well as some exciting new markets such as Malaysia, Bangladesh and Romania. 


The interest from the media for WTM Africa 2023 has been phenomenal and we’re proud to be partnering with Afritraveller, Voyages Afriq, Zambia Travel Magazine, SA Profile, Business Integrator, Rove SA, India Outbound, Plett Tourism, The Planner Guru, Gallivant Africa, Africa.com, iAfrica, SA Commuter, Travel News East Africa, ATC News, Bizcommunity, The Aviators Africa, Luxury Xclusives, Euronews, Byolife Media, Nzira Travel Magazine, Afro Tourism West Africa, Business Events Africa and Euromonitor.


World Travel Market (WTM) Africa 2023 have collaborated with Katie King – published Author and CEO of AI in Business, to launch an inclusive programme aimed at upskilling high-school students in Cape Town on the impact artificial intelligence (AI) will have on careers in the tourism industry. The most promising young minds will share their technology solutions with us at Africa Travel Week.


Expect a range of exciting new features at the 2023 show. We’re particularly excited about our new Sustainability Village where attendees will be able to make a difference on the spot. The Sustainability Village, a new and unique walk-through hub, will feature a variety of eco-focused pop-up exhibitors, each showcasing what they do through interactive displays and communicating how they can assist other businesses in prioritising the environment and the support of local communities. The pop-up exhibitions include Growing Paper, Painted Wolf Wines, How Many Elephants, E’Yako Green, and Uthando South Africa among others.


Who told the most inspiring story about Africa in 2022? And who are our responsible tourism champions? One of the highlights of the show will be the announcement of the winners of the Responsible Tourism Awards and the Africa Travel and Tourism Awards. 

“Africa Travel Week is the show that everyone in the travel and tourism industry wants to be at. The industry’s most influential names become the talk of the town as they create exciting new itineraries, do business, and build lifelong bonds during three days of high-quality appointments, educational sessions and networking parties,” concludes De Jager. 

Plett Tourism is pleased to once again return to WTM Africa as a media partner and will be at Africa Travel Week alongside top local products on the Garden Route & Klein Karoo stand. A most exciting addition to the products on offer is the freshly launched Plett Trails app which features 26 exceptional local trails – 16 of which are international Green Flag standard – and the world’s first Green Flag MTB trails. Find out more on www.pletttrails.co.za.